MC Readiness
Coaching Commercial Excellence
Does sales cash in all opportunities?
Could advisors be more proactive?
Do service employees know enough
about the latest products?
HOW
By combining the four elements below every employee with direct customer contact can add value. These elements are the four pillars of customer readiness.
Coaching
Having a coaching culture is essential to achieve optimal learning results. We teach your managers how to coach using our eLearning platform.
Skills
How to deal with a customer objection?
We train your employees in class and/or online skills which are crucial to create happy customers
Knowledge
How to advise the customer at any time?
You deliver the content. We make measure the baseline knowledge and make sure your employees are ready.
eLearning
The driving force behind our service.
We will implement the leading all-in-one enablement platform Showpad.
Expert
Salesprofessional
Service employee

MARKeT Aproach
Every market has it own trends which lead to opportunities and threats for your organisation.
Have a look at the video examples explaining the challenge, our solution and the result within each vertical.
Manufacturing
The manufacturing industry will double the next 15 years. Increased regulations and competition makes the sales proces more complex. Those companies who know the customer journey can make the difference.
Press play to get a practical example.
Financial Services
Advisors need to be compliant and provide clients the latest knowledge. Customers are more critical. Learning must be effective and efficient because time is money.
Press play to get an example.
Care en Pharma
Care is one of worlds most innovative and regulated industries. The just-in-time delivery of information and/or medication is crucial. And when something goes wrong the consequences can have a huge impact.
Press play to get a practical example.
Retail
Just looking…not buying. The disruption caused by online buying behavior continues. How can you close deals in the store? Well informed and trained employees make a difference.
Press play to get an example.
ICT
The speed of technology is becoming faster and faster. How can you position the added value of every update? And how can you make sure your implementation partners deliver the quality you expect from them?
Press play to get a practical example.
Automotive
New models and updates every month.
How can you make sure your sales and dealer organisation have the right knowledge and skills at the same time available?
Press play to get an example.
TRUST OUR kNOWLEDGE AND EXPERIENCE
Our trainer/consultants understand your market, are used to work with professionals and know how to shape effective blended learning journeys
Projects
Trainings
years experience
referrals
about us
People make the difference. MC refers to the founders Maarel & Cremer,
but also stands for Masters of Ceremony.
Our mission is to make sure you are ready for the demanding customer of today.
We work with associate partners – all senior commercial experts.

RON VAN DER MAAREL
(+ 31 6 282 43 120)
30 years international salesexperience of which
18 jaar as trainer-coach.
Flexible, creative and humor.
- Kids 2
- Spouse 1
- LINKEDIN CONNECTIONS 1698

EELCO CREMER
(+31 6 137 36 490)
20 years trainer-coach for entrepeneurs and managers.
Positive, streetwise and businesswise. B-SMART.
- KIDS 2
- SPOUSE 1
- LINKEDIN cONNECTIONS 1015
Referrals
People do business with people.
Read what some of our customers have to say.
“I hired Ron to do a commercial change program at Platform31. Goal was to strengthen the commercial skills of the professionals. Ron has done a more than excellent job training and coaching the researchers and project leaders in a way that matched with their style.
I dearly recommend Ron as a trainer-coach”
“With knowledge, experience, humor and directness, Ron combines theory and practice into a highly relevant, usable and measurable approach for you and your team to become better editions of yourselves, whether as a leader, team member or for reaching top results. Filled with inspiring positivity and energy, Ron is always prepared to give support and inspiration whenever needed”
“Eelco is an experienced trainer who is familiar with modern management theories. He understands marketing and communication. For 7 years he trained all of our sales and management. Our people became more inspired and improved their commercial and leadership skills.
Without any doubt I would recommend Eelco”
“I know Eelco since 2004 when he was our coach and trainer in multiple commercial programs. I experienced Eelco as a very reliable person always devoted to work and his customers. One of his best skills is to coach teams and companies on the complete salesproces.
Besides that Eelco is a very nice guy who knows how to build long term relationships”.
Blog
The latest insight on commercial excellence.
Look on key word for a blog, white paper or video.
The sales coaching paradox
There’s a critical paradox around sales coaching: It boosts performance, many sales leaders know that it’s important - and yet, despite this awareness, many still don’t place a priority on coaching.Why? Integrity Solutions partnered with the Sales Management...
How to create impact with your sales kick off
The way your sales organization starts its fiscal year sets the stage for annual performance across the team. A sales kickoff meeting (SKO) is an essential step in getting your sales team together to collaborate, review previous processes and performance, and set...
Showpad is the leading sales enablement platform
There are a lot of sales automation systems out there. In the category 'sales enablement' Showpad was cited as the leader by Forrester research Q3-2018. The Showpad all in one sales enablement system makes sure your sales people have the right knowledge AND skills at...
Building a winning sales enablement program
A strong sales enablement program plays a key role in your company achieving its objectives. But the idea of building an enablement program from the ground up can seem overwhelming, with dozens of moving parts. It doesn’t have to be. The key is to align with sales and...
Contact
Fil in the required fields and we will provide you with information or a free demo of our sales readiness platform. Your data will only be used to answer your request.
Contact:
MC Readiness
Bergselaan 89b
3037 BC Rotterdam
The Netherlands
M: +31 613 736 490
E: info@mcreadiness.com
Resources
Privacy