There’s a critical paradox around sales coaching: It boosts performance, many sales leaders know that it’s important – and yet, despite this awareness, many still don’t place a priority on coaching.
Why?

Integrity Solutions partnered with the Sales Management Association in a 2018 survey of over 200 sales leaders at 193 organizations to learn what lies at the heart of this dilemma.

A great paper with great insights!

Click here if you want to read it ( 7 pages – 15 minutes ).