MC Readiness

Coaching Commercial Excellence

Does sales cash in all opportunities?

Could advisors be more proactive?

Do service employees know enough

about the latest products?

CUSTOMERS ARE BETTER INFORMED THAN EVER! are you?

Our approach enables your company to be ready to advise customers with added value anywere at any time
How? 

HOW

By combining the four elements below every employee with direct customer contact can add value. These elements are the four pillars of customer readiness.

Coaching

Having a coaching culture is essential to achieve optimal learning results. We teach your managers how to coach using our eLearning platform.       

 

Skills

How to deal with a customer objection?
We train your employees in class and/or online skills which are crucial to create happy customers

l

Knowledge

How to advise the customer at any time?
You deliver the content. We make measure the baseline knowledge and make sure your employees are ready.   

 

eLearning

The driving force behind our service.
We will implement the leading 
all-in-one enablement platform Showpad.  

Expert 

Salesprofessional

Service employee 

MARKeT Aproach

Every market has it own trends which lead to opportunities and threats for your organisation.  

Have a look at the video examples explaining the challenge, our solution and the result within each vertical.  

Manufacturing

The manufacturing industry will double the next 15 years. Increased regulations and competition makes the sales proces more complex. Those companies who know the customer journey can make the difference.

 Press play to get a practical example.

Financial Services

Advisors need to be compliant and provide clients the latest knowledge. Customers are more critical. Learning must be effective and efficient because time is money.

Press play to get an example.

Care en Pharma

Care is one of worlds most innovative and regulated industries. The just-in-time delivery of information and/or medication is crucial. And when something goes wrong the consequences can have a huge impact. 

Press play to get a practical example.  

Retail 

Just looking…not buying. The disruption caused by online buying behavior continues. How can you close deals in the store? Well informed and trained employees make a difference.

Press play to get an example.

ICT

The speed of technology is becoming faster and faster. How can you position the added value of every update? And how can you make sure your implementation partners deliver the quality you expect from them? 

Press play to get a practical example.

Automotive

New models and updates every month.
How can you make sure your sales and dealer organisation have the right knowledge and skills at the same time available?   

 Press play to get an example.
  

 TRUST OUR kNOWLEDGE AND EXPERIENCE 

 

 Our trainer/consultants understand your market, are used to work with professionals and know how to shape effective blended learning journeys

Projects

Trainings

years experience

referrals

about us

People make the difference. MC refers to the founders Maarel & Cremer,
but also stands for Masters of Ceremony.
Our mission is to make sure you are ready for the demanding customer of today.
We work with associate partners – all senior commercial experts.    

 

RON VAN DER MAAREL 
(+ 31 6 282 43 120)

30 years international salesexperience of which
18 jaar as trainer-coach. 
Flexible, creative and humor. 

  • Kids 2
  • Spouse 1
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EELCO CREMER
(+31 6 137 36 490)

20 years trainer-coach for entrepeneurs and managers. 
Positive, streetwise and businesswise. B-SMART.

  • KIDS 2
  • SPOUSE 1
  • LINKEDIN cONNECTIONS 1015

Referrals 

People do business with people.
Read what some of our customers have to say.   

“I hired Ron to do a commercial change program at Platform31. Goal was to strengthen the commercial skills of the professionals. Ron has done a more than  excellent job training and coaching the researchers and project leaders in a way that matched with their style.
I dearly recommend  Ron as a trainer-coach”

Frits Lucassen

Interim business manager

With knowledge, experience, humor and directness, Ron combines theory and practice into a highly relevant, usable and measurable approach for you and your team to become better editions of yourselves, whether as a leader, team member or for reaching top results. Filled with inspiring positivity and energy, Ron is always prepared to give support and inspiration whenever needed”

Hakon Paulson

Sales Director Miele

Eelco is an experienced trainer who is familiar with modern management theories. He understands marketing and  communication. For 7 years he trained all of our sales and management. Our people became more inspired and improved their commercial and leadership skills.
Without any doubt I would recommend Eelco

Rijn Vogelaar

Entrepreneur, author and speaker

“I know Eelco since 2004 when he was our  coach and trainer in multiple commercial programs. I experienced Eelco as a very reliable person always devoted to work and his customers.  One of his best skills is to coach teams and companies on the complete salesproces.
Besides that Eelco is a very nice guy who knows how to build long term relationships”. 

Xander Heijman

Serial entrepreneur, Invint, Axoft

Blog

The latest insight on commercial excellence.
Look on key word for a blog, white paper or video. 

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Contact

Fil in the required fields and we will provide you with information or a free demo of our sales readiness platform. Your data will only be used to answer your request. 

Contact:

MC Readiness
Bergselaan 89b
3037 BC Rotterdam
The Netherlands

 

M: +31 613 736 490 
E:  info@mcreadiness.com

 

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